Despite the fast-changing environment, organizations need to have a sense of direction to move to their desired future state. A vision aims to improve performance or sustain the right to exist by anticipating the future. Strategy Works facilitates visioning projects that vary from a one-day visioning workshop to a vision-development project. In our visioning process, participation of the organization is essential for people to take ownership of the result. Our vision map captures the perspectives of internal (and external) stakeholders to arrive at a shared and robust vision on the future, without eliminating differences in perspectives. Analyses (interviews, desk research, business model analyses) may be conducted to further enhance its robustness.
The vision map
Strategy Works co-founder and director Bob de Wit developed the Vision Map, a tool to compile a personal company vision and strategy into a single page. The Vision Map can be used to envision both personal and group ambitions.
The process consists of two steps: vision mapping and action mapping.
The Vision Map encourages users to articulate and share individual views on the past/present and middle- and long-term future. This approach stimulates users to exchange experiences, expectations and ambitions based on their personal involvement. It manifests both positive and negative perceptions and addresses both cognitive and emotional elements. By jointly filling out this model in your organization, a joint appreciation of what to leverage and what to avoid emerges. Consequently, the shared aspirations give direction to your organization’s future.
In the Action Map, ideas are generated to prevent the negative Vision Map elements and to strengthen or reach the positive ones. This concretizes the vision and clarifies the feasibility of the vision and therefore provides direction to realize the ambitions. The Action Map results in building blocks for a strategic agenda.
In this video Bob explains the purpose of a vision and how to apply the vision map (in Dutch).