Adriaan guards the practicality and applicability of strategic initiatives by placing himself in the role of the client. One of the responsibilities Adriaan enjoys most is developing and facilitating training programs for executive clients.
Adriaan is one of Strategy Works’ consultants. He also excels as lecturer on the topic of strategic management in training programs and higher education. He has studied Strategic Management at RSM, and graduated writing his thesis on the different perspectives and roles of top and middle managers in a strategy formation process. Adriaan has a background in hospitality services and has worked in luxury hotels in The Netherlands and abroad.