The backbone of our thought leadership is the internationally leading publication: Strategy: Process, Content, Context. The highly anticipated 5th edition of the market-leading introduction to strategic management from Bob de Wit (Nyenrode Business University). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, Strategy 5th builds on the major international success of the prior editions. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. The text now features an unparalleled range of organizations from all continents with rich settings for students to develop key strategy skills and understanding. Furthermore in its 5th edition, Strategy takes a truly global perspective. Retaining the unique ‘paradox’ approach of the previous editions whereby a series of contrasting viewpoints, readings and cases are provided to invite student and professional discussion and debate, this new edition takes the approach one step further to acknowledge the developmental role which China and India have had in the business world, and includes strategic thinking philosophies from these countries.
A new theoretical chapter has been added. The new chapter and new readings, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses. Cengage, our publisher, had edited three versions of the book: the whole book including all readings and cases, an executive version with less cases and readings and an E-book. Each book contains a unique code to access background material.
For more information about the book or for an inspection copy, student resources or instructor resources, please follow this link to our publishers’ website.