Strategy Works believes that our people are our greatest competitive advantage. As a company, we strive to attract, motivate and retain a high-performing, diverse workforce consisting of employees and a network of associates. We work with a number of highly skilled associates. They bring many years of experience in areas such as cross-cultural business, change management, telecommunications and coaching amongst others. This allows us to be highly flexible and offer tailor-made services.
Bob de Wit
Bob de Wit is founder and director of Strategy Works/ Strategy Academy, writer of several internationally leading books and texts on the topic of strategy, and Professor of Strategic Leadership at Nyenrode Business University. He believes in the power of combining academic rigor and practical relevance.
His interest is in understanding how leaders make decisions about the future, which combines the (economically driven) strategy field and the (psychology driven) field of leadership. Bob has written numerous books and articles, among which his books Strategy: An International Perspective (5th edition, 2014) and Strategy Synthesis: Managing Strategy Paradoxes to Create Competitive Advantage (4th edition, 2014). He has been consulting many companies and coaching strategic leaders in various industries and has been awarded many teaching prizes.
Roel Meijers has accumulated over 20 years consulting experience in public and private context. As a director of Strategy Works/Strategy Academy, he helps organizations in understanding their history, exploring their current environment and visioning their future. To his opinion the ultimate aim in strategy is to find potential pathways forward that balance short term issues and long term aspirations.
Roel strongly believes that visioning and strategizing are processes where
organisations should involve their members and stakeholders from the start. That creates a solid basis of integral understanding and willingness to execute. Having a good strategy is important, being able to execute it is key: the proof of the pudding is in the eating. Besides his consulting practice, Roel is a passionate teacher on the subject of strategy.
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